Lenny Crotty is a deeply networked executive who has operated in the global cross-border payments, unified commerce, B2B, ERP & fintech arena for 20+ years.
An Irish expat who lives in the United States, Lenny has traveled to over 60 jurisdictions on 5 continents in a business capacity.
He has supported the geographical expansion of global companies into Europe, LATAM, APAC, and North America.
Lenny is comfortable with change and operating in environments that are fast-paced, innovative, and breaking boundaries.
Executive Level, Large Enterprise Sales Expertise
Lenny is an entrepreneurial senior leader who has built a career selling complex technology solutions to senior decision-makers at dozens of billion-dollar brands.
Sample clients include PayPal, Expedia, Uber, Amazon, Airbnb, Ticketmaster, Spotify, Sony, Meta, NuSkin and many others.
Lenny has domain expertise in industries as diverse as digital commerce, travel and hospitality, financial services, FMCG, retail, automotive, and pharmaceutical & chemical.
Strategic Ecosystem Partnerships
Lenny has built and implemented strategic partnership frameworks regionally and globally across the ecosystem.
Typical partnerships have included acquirers, processors, issuers, banks, PSPs, gateways, omnichannel platforms, Payment Facilitators, APM/LPM providers, ISVs, aggregators, payouts and mass disbursements, money collection agents, commerce platforms, B2B cross-border payments, fraud providers, FX engines, and other value-added services solutions.
Lenny has a wealth of experience in commercial leadership, functional CRO, and strategic operational roles within mature start-ups and freshly minted unicorns to well-established global enterprises within the B2B, B2C and B2B2C industry segments.
A respected leader, Lenny leads from the front with a blue-collar work ethic and a high operating EQ, is culturally aware, integrates quickly, and is committed to high performance, excellence, and both personal and professional growth.
Functional & Organizational Responsibility
Lenny has demonstrated success in revenue growth, GTM execution, geographical expansion, and cross-functional operational roles within the global payments, SaaS & ERP universe on several continents.
He is deeply experienced in end-to-end commercial and organizational responsibility, including sales enablement, demand generation, client onboarding, marketing functions and all elements of sales execution, account management and partnerships. He has led teams with size up to 30 FTE & eight direct reports.
Revenue & Business Growth
Lenny began his career as an accountant. He is financially astute and is data driven. He has grown several eight-figure net revenue client portfolios, with processing sales volume responsibility ranging from $1B to >$20B+ in both direct sales & partner-centric models.
His operational experience trajectory ranges from Series A to publicly quoted companies.
